Raising Readers is Hachette’s urgent and long-term campaign to raise awareness of the decline in number of children reading for fun, and encourage everyone to make reading for enjoyment part of children’s daily lives.

 

Did you know that reading for fun is the single biggest predictor of a child’s future life chances– more than family circumstance, parents’ education, or income? It impacts academic results, mental health, wealth, communication skills and ambition.

 

Reading with a child for 10 minutes a day can kick-start a life-changing habit.

 

Making the most of authors’ connection with their readers, letters are being printed at the back of Hachette books, sharing the importance of encouraging a child’s lifelong love of reading. By the end of 2025, in the UK, we will have 2.5 million copies in the market, growing to over 10 million at the end of 2026. In addition, we will be leading on campaigning and partnerships, and exploring ways that Raising Readers can have a positive impact on reading behaviour.