Raising Readers is Hachette’s urgent and long-term campaign to raise awareness of the decline in number of children reading for fun, and encourage everyone to make reading for enjoyment part of children’s daily lives.
Making the most of authors’ connection with their readers, letters will be printed at the back of Hachette books by authors writing for adults, sharing the importance of encouraging a child’s lifelong love of reading.
This campaign aims to raise awareness that reading for fun is the single biggest predictor of a child’s future success – more than family circumstance, parents’ education, or income. It impacts academic results, mental health, wealth, communication skills and ambition.