Raising Readers is Hachette’s urgent and long-term campaign to raise awareness of the decline in the number of children reading for fun, and encourage everyone to make reading for enjoyment part of children’s daily lives.
Did you know that reading for fun is the single biggest predictor of a child’s future life chances– more than family circumstance, parents’ education, or income? It impacts academic results, mental health, wealth, communication skills and ambition.
The fact is, we’re experiencing a significant decline in children who read for enjoyment:
The result is increasing illiteracy, especially in underserved and under-resourced areas. It’s time to break down the barriers to reading and help make it fun, inclusive, and engaging for children.
Reading with a child for 10 minutes a day can kick-start a life-changing habit.
We are committed to help children fall back in love with reading.
At Hachette UK, we have a responsibility to give our young people building blocks for success and a bright future. And if we know anything, we know that consistent reading every day can help set them up for success.
We’re committed – long term – to help children fall back in love with reading.
Making the most of authors’ connection with their readers, letters are being printed at the back of Hachette books, sharing the importance of encouraging a child’s lifelong love of reading. By the end of 2026, in the UK, we will have over 10 million copies in the market.
We’re also forming partnerships with schools, libraries, community organisations, corporations, and influential individuals – in the U.K, Ireland, India, Australia and the U.S – to turn 10 minutes of reading a day into a daily habit.
